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AL KHAYAL PROFILE |
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“Al Khayal” meaning “The Equestrian”
Al Khayal, exclusively devoted to horses,
tackles wide specific subjects from Horse Pedigrees,
to Purebred Stallion,
to well known Stables in
our region, to interviews with stables’ Top Notch
Owners...
Besides, “Al Khayal” covers all horsing events,
derbies taking place in the higher & lower Gulf such
as Dubai
International cup, Qatar
Equestrian Festival, Saudi Horse Racing etc.
As shown in the attached survey & due to its
profile, 48% of “Al Khayal” readers belong to class
A with almost 50%
of latter having a monthly
income exceeding 20,000 $.
Taking all the above into consideration, “Al Khayal”
target audience is definitely VIPs and influent
Decision Making Executives.
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TOTAL CIRCULATION |
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COUNTRY |
CIRCULATION |
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U.A.E |
16,500 |
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KINGDOM OF SAUDI ARABIA |
8,500 |
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OMAN |
850 |
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KUWAIT |
1,300 |
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QATAR |
700 |
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BAHRAIN |
700 |
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PAN GULF RACING CLUB |
1,000 |
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VIP |
3000 |
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TOTAL CIRCULATION |
32,550 |
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READERSHIP
PROFILE |
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SEX |
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MALE |
72% |
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FEMALE |
28% |
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AGE |
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25-34 YEAR OLD |
18% |
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35-44 YEAR OLD |
39% |
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45+ YEAR OLD |
43% |
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MONTHLY INCOME |
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UP TO 7,500$ |
13% |
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7,501$ -
20,000$ |
39% |
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20,001+ |
48% |
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PROFESSIONAL
STATUS |
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CHAIRMEN/CEO’s |
22% |
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OWNERS/EXECUTIVES |
62% |
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MIDDLE
MANAGEMENT |
16% |
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TRATE
CARD IN US $ |
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POSITION |
RATES IN US $ |
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GATEFOLD |
5,500$ |
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OBC |
4,700$ |
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IFC |
3,300$ |
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IBC |
3,000$ |
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IFC SPREAD |
5,500$ |
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IFP COLOR |
2,400$ |
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DPS |
4,400$ |
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HALF PAGE |
1,400$ |
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*
First 20 Pages loading 15% charge. |
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MECHANICAL DATA |
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PAGE TYPE |
SIZE |
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FULL PAGE
BLEED |
22.5 x 29 cm |
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FULL PAGE
TRIM |
22 x 28.5 cm |
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FULL PAGE
TYPE AREA |
19 x 27 cm |
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HALF PAGE
HORIZONTAL |
19 x 14 cm |
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HALF PAGE
VERTICAL |
9 x 27 cm |
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IFC SPREAD
BLLEED |
44.5 x 29 cm |
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IFC TRIM |
44 x 28.5 cm |
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Screens:
150Lines/inch. Film: Right
Plus color progressive
reading positives, emulsion side down
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